Common problems

Daily Skin Challenges

Women's skin faces numerous daily challenges:

Tiredness and Fatigue:
Long, stressful days can leave your skin looking dull and lifeless. Air pollution fills your pores with toxins, while heavy makeup can further clog them. Lack of sleep reduces your skin's regeneration time, resulting in a dull, tired complexion. Additionally, chronic stress can increase cortisol production, worsening skin conditions.

Dry and Rough Skin:
Exposure to harsh environmental conditions, such as wind, cold, and intense sun, can damage the skin barrier, leading to dryness and roughness. Using harsh soaps and skin care products that contain irritating chemicals can strip away natural oils, causing flaking and irritation.

Cellulite and Stretch Marks:
These common problems are often the result of poor circulation, hormonal changes, and an unbalanced diet. Cellulite is caused by fat accumulation under the skin, which pushes against the connective tissue, creating an orange peel appearance. Stretch marks form when the skin undergoes rapid changes in weight, causing collagen and elastin fibers to break down.

Maintaining Your Tan:
After sun exposure, the challenge is to maintain an even and long-lasting tan. Tanned skin tends to peel quickly if it is not properly hydrated, leading to an uneven tan and the appearance of spots. Additionally, exposure to UV rays can accelerate skin aging, causing wrinkles and loss of elasticity.

The solution

Granita, cold effect body scrub

Granita is the ideal answer to women's skin problems. This extraordinary body scrub offers a complete solution to exfoliate, hydrate and revitalize the skin. The new body scrub by Ellethic is designed to revitalize "tired" and dull skin, giving it new energy thanks to its refreshing formula that relieves the feeling of heaviness and fatigue.

  • Exfoliation and Deep Hydration: Granita has an exfoliating action that eliminates dead cells, smoothes thickened skin and enhances skin hydration. Thanks to natural ingredients such as menthol and sea salt, Granita deeply purifies the skin, improving blood circulation and giving brightness and softness.
  • Anti-Cellulite and Stretch Mark Treatment: Granita is excellent for anti-cellulite treatment and in case of stretch marks. The combined action of the functional active ingredients helps improve the skin texture and reduce the visibility of cellulite, making the skin more toned and uniform.
  • Tan Maintenance: After sun exposure, Granita prolongs and evens out your tan. Regular exfoliation with Granita helps maintain your tan longer, preventing flaking and keeping your skin hydrated and glowing.
  • Bright and Healthy Skin: Each application of Granita is a step towards brighter and healthier skin. The combination of gentle exfoliation and intense hydration makes this scrub a must-have in every woman's beauty routine, visibly improving the appearance of the skin.


Granita is more than just a scrub, it is a complete solution for your skin, transforming it day after day.

Buy the Granita line now!

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MENTHOL AND SEA SALT

FUNCTIONAL ACTIVE INGREDIENTS

Menthol:

  • Cold Effect: Menthol creates a pleasant sensation of freshness, relieving the body and legs.
  • Scientific Properties: Menthol is a cyclic monoterpene alcohol, the main component of mint, known for its characteristic fresh smell and taste. Scientific studies show that menthol acts on the skin's thermoreceptors, stimulating a sensation of freshness that lasts up to 45 minutes after topical application. This stimulus also creates a slight fizzing effect on the skin, providing a relaxing and calming action, and improving microcirculation.

Sea Salt:

  • Gentle Exfoliation: Sea salt gently removes dead skin cells and rough skin, leaving skin soft and glowing.
  • Mineral Richness: Sea salt is rich in beneficial minerals such as magnesium, calcium and potassium, which help improve blood circulation, increase moisture content and enrich the skin with essential nutrients. This contributes to brighter and healthier skin.
  • Calming Properties: Sea salt actively regulates the levels of serotonin and melatonin, two key hormones in the body, reducing muscle tension and providing a calming and relaxing effect.

Betaine:

  • Deep Hydration: Betaine is an amino acid obtained by an expensive separation method from sugar beets. It is an osmolyte that has a high capacity to bind water, maintaining the water balance of cells and improving skin hydration.
  • Scientific Properties: Scientific studies have shown that betaine is a promising ingredient for reducing the side effects and irritants of cleansers, making the skin soft and hydrated.

Blend of Humectants:

  • Natural Hydration: Our scrub contains a blend of humectants such as sodium lactate, sodium PCA, glycine, urea and niacinamide. These act as the Natural Moisturizing Factors (NMF) of the epidermis, a mixture of water-soluble and hygroscopic substances that bind to water and retain moisture in the stratum corneum and in the superficial hydrolipidic film. This contributes not only to skin hydration but also to the acidification of the most superficial layers of the skin.
  • Specific Function: We have included these ingredients to counteract the flaky effect of the skin, often caused by traditional soaps or surfactants that tend to “rinse away” the skin's NMF. Our scrub, thanks to this blend, helps to enhance skin hydration.

A Journey Through

HISTORY AND SCIENCE

Curiosities about Sea Salt:
Did you know that the sea salt we use has ancient origins? The largest salt mines in Italy are located in Margherita di Savoia (Puglia), near Cagliari (Sardinia), near Trapani (Sicily) and Cervia (Romagna). In ancient times, salt was so precious that it was used as currency. This is where the Italian “salt roads” such as the Via Salaria come from. The term “salario” comes from “salarium,” the amount of salt given to soldiers as pay. The book “Il miracoloso sale marino” by Giuseppe Maffeis is a recommended read to learn more.

Tradition and Innovation:
In Sicily, granita is traditionally made with sugar, water and fruit juice. This delicious product is a must for Sicilians and tourists alike. We wanted to honor Sicily by creating GRANITA. To avoid our product being too greedy, we replaced the sugar with sea salt, taking advantage of its beneficial properties. We formulated GRANITA to make it not only a pleasure for the senses but also a healthy treatment for the skin, essential in your beauty routine.

TIPS FOR USE

TIPS TO MAXIMIZE THE EFFECTIVENESS OF GRANITA

Use Granita 2-3 times a week in the shower. Apply in circular motions to rough areas such as elbows and knees, then rinse with cold water to enhance the toning effect of menthol.

Complete Routine: For best results, combine Granita with your favorite moisturizer immediately after your shower. This helps seal in moisture and prolong the feeling of freshness and hydration.

Pre-Sun Exposure: Use Granita before sun exposure to get a more even tan. Exfoliated skin absorbs sun products better and the tan is more even.

Post-Workout: Granita is perfect after an intense workout. The cooling effect of menthol helps relax muscles and reduce the feeling of fatigue.

Efficacy Test

INSIGHTS

Ethics and Sustainability:
Granita is made with natural and sustainable ingredients. We are committed to using environmentally friendly manufacturing practices and providing safe and effective products for our customers.

Clinical Studies:
Granita has been clinically tested to ensure its effectiveness and safety. The results show a significant reduction in skin dryness and an improvement in skin texture after just a few weeks of use.

Customer Feedback:
Most users report softer, brighter, and more hydrated skin after using Granita regularly. Customer reviews are a testament to the quality and effectiveness of the product.

Customer Testimonials

  • "I started using Granita to combat dry, rough skin on my knees and elbows. After just two weeks, my skin felt incredibly soft and smooth. My favorite scrub from the line is Mango di Sicilia, I can't live without it!"

    Federica, Verona

  • "Granita has transformed my beauty routine! My skin is visibly brighter and firmer. After a stressful day, it's my favorite touch of freshness. I highly recommend it to anyone looking for a gentle yet effective exfoliation."

    Mary, Milan

  • "I have very sensitive skin and have always been skeptical of scrubs, but Granita is different. It is gentle and does not irritate my skin. The cooling effect is incredible and my skin is much brighter and healthier."

    Valentina, Florence

  • "Granita is an amazing product. I have noticed a big difference in my skin, especially in the reduction of cellulite. The feeling of freshness lasts a long time and my skin looks healthier and more radiant."

    Liliana, Trento

  • "Granita has significantly improved my skin, making it brighter and more hydrated. The only reason I didn't give it 5 stars is that I find the price a little high. But the quality of the product is unquestionable...it's a great scrub!"

    Sofia, Naples

  • "The cold effect of menthol is perfect after an intense workout. It helps me relax tired muscles and leaves my skin fresh and toned. I can't help but use it every time I play sports."

    Anna, Palermo

  • "Granita has been a revelation. I have always had problems with ingrown hairs, especially on my legs. After using Granita for a month, I have noticed a significant reduction in ingrown hairs and my skin is much smoother."

    Luke, Rome

  • "Granita is great for stretch marks. After pregnancy, my skin was full of marks, but with consistent use of Granita, I have noticed a significant reduction in stretch marks and an overall improvement in skin texture."

    Martina, Bologna

  • "Finally a product that actually works against dry skin and stretch marks. Granita has dramatically improved the texture of my skin, leaving it smooth and hydrated. It has become a must in my weekly routine."

    Julia, Florence
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